Latest News from Data for Donkeys - a leader in New Media Strategy and Online Communications

Target Facebook Ads directly to the Voter File

Data for Donkeys can now match the voter file to specific Facebook profiles - and advertise directly to these specific groups of voters. Using the latest technology, DfD can create an audience of voters in your district, using voter history, demographics and other data points. Your Facebook ads will not only go to just voters - they will go to the exact voters you target. 

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All over for Twitter?

The Atlantic has a story claiming Twitter's best days are behind it and that the "publishing platform that carried us into the mobile Internet age is receding." Despite Twitter's earnings rising and the platform adding 14 million new users for a total of 255 million, Adrienne LaFrance and Robinson Meyer argue its users are less active than they once were. Twitter says these changes reflect a more streamlined experience, but they have a different theory: Twitter is entering its twilight.

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